Perfect Wedding Guide Updates

Include Your Blog Content On Your Business Profile

Posted by Rick Caldwell on Oct 10, 2016 3:18:53 PM

We have recently released a new feature for vendor business profile that is Gold and above. This feature will enable you to share your recent blog content with prospective customers easily. Now advertisers can syndicate their blog RSS feed in their profile. RSS (Rich Site Summary or often called Really Simple Syndication) is a standard protocol for sharing updates on a blog. All popular blogging platforms (i.e. WordPress, Blogger, Tumblr, etc.) automatically include an RSS feed.

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Topics: Vendor Profile

New Photo Feeds Feature

Posted by Rick Caldwell on Aug 12, 2016 2:48:58 PM

We know that millennials love photos. Therefore, we recently launched a new photo feed feature to help drive more customers to your business profile. We are collecting the highest qualities photos among the thousands of photos currently showcased within the online profiles, Head Over Heels Wedding Blog, and photo galleries and displaying them on the homepage. Yes, we are starting with the homepage, but future site updates will place the feed on other high-traffic pages on the website.

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Topics: Vendor Profile, Photos

Vendor Profile Traffic Up Over 100% in May 2016

Posted by Rick Caldwell on Jul 13, 2016 4:49:13 PM

We are delighted to announce that May 2016 is reported as having the most vendor profile traffic of the year. Our vendor profile visits increased by 100% over the months of March and April. This significant increase in traffic is attributed largely to the recent business profile redesign that was released at the end of April. For more details on the April Release features, please review the April Release Recap and the April Feature Release Preview blog posts.

What does this mean for your wedding business? Simply put more potential customers are coming to your business profile than ever before on In order to take full advantage of this increased traffic and garner new business opportunities, you need to make sure that your business profile is up-to-date (i.e. recent reviews, new photos, correct contact information, and a clear call-to-action).

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Topics: Vendor Profile

How Reviews Will Give Paid Advertisers More Exposure - Part 1

Posted by Rick Caldwell on Jun 6, 2016 12:20:21 PM


We just released a new feature for the paid advertisers, and it gives paid advertisers with reviews more exposure on the website. How does it work?

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Topics: Vendor Profile

April Release Recap

Posted by Rick Caldwell on May 26, 2016 4:45:16 PM


Are you sure you know about all the new features in the April release? We will provide a recap of the key features.

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Topics: Vendor Profile

[Video] Proven Ways to Get More Sales With Email Marketing

Posted by Rick Caldwell on Apr 15, 2016 4:45:25 PM


Needs more sales from your email marketing efforts? Do you have an email marketing checklist to ensure your emails will be opened and not ignored? Do you know how to create a compelling subject line? On Thursday, April 14th, we had our first advanced training webinar for the PWG Mailer. The PWG Mailer is our free email marketing platform for Gold listings or higher. The training video goes beyond the basic functionality and demonstrates how to apply time-tested best practices to supercharge your email campaign performance. Even if you use another email marketing platform, these principles still apply. You can use these techniques with most email marketing platforms.


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Topics: Email Marketing

Upload Your Vendor Photos With Ease

Posted by Rick Caldwell on Apr 11, 2016 3:59:34 PM

We are introducing an updated vendor photo upload interface as part of the April Feature release, scheduled for the end of this month. The new interface will include an option will make it incredibly easy to upload multiple photos at one time. Since we know that millennials crave photo content, we need to get your new photos ready. We will give you a sneak preview of this exciting and highly-anticipated feature.  

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Topics: Vendor Profile

Advanced PWG Mailer Training Webinar

Posted by Rick Caldwell on Apr 4, 2016 6:32:40 PM


Need help with your email marketing performance? We have scheduled the advanced PWG Mailer training webinar for Thursday, April 14th at 11 am ET. What is the PWG Mailer? It is the free email marketing platform that is available to Perfect Wedding Guide advertisers who have a Gold listing level or above. The PWG Mailer is similar to Constant Contact and MailChimp.

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Topics: Leads

April Feature Release Preview

Posted by Rick Caldwell on Mar 28, 2016 2:22:33 PM

We are excited to announce a major update in our upcoming April Feature Release. We are giving your business profile a makeover. In anticipation of this release towards latter half of April, we want to give you an example and a brief overview of some of the new features.

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Topics: Vendor Profile

Need More Reviews? Use the Reviews Request Tool

Posted by Rick Caldwell on Mar 17, 2016 3:10:36 PM

Online reviews are a must-have if you expect to attract new customers. According to the BrightLocal 2015 consumer survey, 92% of consumers use online reviews when evaluating a local business. Your Perfect Wedding Guide vendor account allows you to send vendor review request emails to your past customers asking them to write reviews on your business profile. We eliminate the guess work by sending your past customers a link directly to your online business profile.

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Topics: Reviews

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